Does your advertising bottom line need a boost? Join us in Minneapolis this summer for the first ever boot camp for student media advertising sales representatives, sponsored by the Associated Collegiate Press, College Media Business & Advertising Managers, and the College Media Association.
Taking place at the University of Minnesota July 14-17, this four day ad sales training program is for students to train and become familiar with the differences between a salesperson and consultant. Advertising representatives will learn how to overcome objections, find new clients and cultivate a positive working relationship with clients. Other topics include: learning the complete sales process, understanding the basics of advertising design, and selling multiple products to your customers.
The Twin Cities are a leading national market for advertising, with prominent agencies within public transportation from the University of Minnesota. You will have the opportunity to hear from practicing professionals who understand the college media sales environment. Paul Bittick and Vince Coultis will lead the boot camp. Bittick is the general manager of the Mustang Media Group at California Polytechnic State University and the former president of CMBAM. Coultis, manager of training and development manager at The McClatchy Co., has more than two decades of experience.
Registration for the summer boot camp is open now and the fee is $169. On campus lodging is available; find more information and prices here. Staying on campus is not mandatory. If you choose to stay off campus or in a hotel nearby, Metro Transit Light Rail conveniently runs through the heart of campus and (with a transfer to the Blue Line) to the Minneapolis/St. Paul International Airport.
Space is limited for this boot camp, so please register early. Don’t miss this opportunity to prepare for the competitive environment of advertising sales by learning a diverse skillset to bring back to your news organization. Register now here.