First Place
Production Department
The State News, Michigan State Univ., East Lansing, Mich.

Judge's comments: This was the cleanest, simplest submission with the most consistent campaign. The advertisements make readers aware of a relevant issue by marketing a concept and pointing to a place to learn more/participate. The ad campaign is localized and identifies an audience: Spartans. The ads used high-impact images with a clear message. Using real people with real stories is a huge plus — it evokes empathy.

Second Place
Justin Rodriguez, Daryl Daley
Mustang Daily, California Polytechnic State Univ., San Luis Obispo, Calif.

Judge's comments: Students love money and gifts, so this is a good sell. Many campaigns might have informed students of the book buy back program, but this campaign extended the book buy back by giving readers an idea and answering a question: How do I afford Christmas this year? Great ads provide follow through, relevance and purpose; they help people live. This ad does that.

Third Place
Staff
Collegiate Times, Virginia Tech, Blacksburg, Va.

Judge's comments: The color matching, clean composition, catchy type choice and care make this a stand out campaign. We especially enjoy the cupcake advertisement. Specifically, the table the cupcake, croissants and coffee sit on provides orientation and a three-dimensional plane for the ad to 'sit' atop while the other food items “float' in an undefined ether. We love that the ads speak directly to a reader, calling them out from the crowd to visit Our Daily Bread Café.

Honorable Mention
Justin Rodriguez
Mustang Daily, California Polytechnic State Univ., San Luis Obispo, Calif.

Honorable Mention
Staff
Iowa State Daily, Iowa State Univ., Ames, Iowa

Honorable Mention
Staff
The Arbiter, Boise State Univ., Boise, Idaho

First Place
Staff
Minnesota Daily, Univ. of Minnesota, Minneapolis, Minn.

Judge's comments: This entry leapt out immediately as a truly special section – in concept and execution. As a graduation commemorative issue, it is done with professional quality work in the design of both editorial and advertising content. Photos, art, and writing all live up the standard. Beautifully done.

Second Place
Staff
Buzz, Univ. of Illinois, Champaign, Ill.

Judge's comments: Buzz was the best of the ‘best of’ sections. The look is contemporary, attractive and consistent throughout. Although we’d like to see some fresh ideas in the ‘best of’ genre, this one does get the basics right by providing quick reads, essential information prominently displayed and runners-up information. Good variety of advertising, clean designs that went well with the look of the whole publication.

Third Place
Staff
The Breeze, James Madison Univ., Harrisonburg, Va.

Judge's comments: The fundamental campus/town directory, done thoroughly and competently. Good ideas, generally a clean and readable design. You branched out more than other similar guides.

Honorable Mention
Susie Laun, Savannah Thomas
College Heights Herald, Western Kentucky Univ., Bowling Green, Ky.

First Place
Lauren Murphy
The Columbia Chronicle, Columbia College, Chicago, Ill.

Judge's comments: Overall, a quality presentation.  Inside piece/cover is awesome.  Big photo and clean type, design make it a quality piece. Nice bright and contrast color pages.

Second Place
John Salvie
The Oklahoma Daily, Univ. of Oklahoma, Norman, Okla.

Judge's comments: Great size and variety and choice of paper. We liked the section with ruler on inside cover. It is very consistent throughout. Good color choice; inside cover is great.

Third Place
Valerie Rodriguez
The Daily Titan, California State Univ., Fullerton, Fullerton, Calif.

Judge's comments: Nice use of white space. Great intro page. Nice binder!

Honorable Mention
Staff
Minnesota Daily, Univ. of Minnesota, Minneapolis, Minn.

First Place
Lana Flores
The Daily Cougar, Univ. of Houston, Houston, Texas

Judge's comments: Incredibly clean design combining an eco-friendly feel within the dining theme.  Strong central graphic and effective use of text wrap.

Second Place
Staff
University Star, Texas State Univ.-San Marcos, San Marcos, Texas

Judge's comments: Nice use of negative space to draw you in, youthful feel to attract students to purchase school's gear.

Third Place
Tai Vu
The Gamecock, Univ. of South Carolina, Columbia, S.C.

Judge's comments: Nice graphic image to tie event announcement to theme.  Subtle colors allow pertinent information to jump off of the page.

Honorable Mention
Andrew Santos-Johnson
Mustang Daily, California Polytechnic State Univ., San Luis Obispo, Calif.

Honorable Mention
Sh'nere Deas
Distraction, Univ. of Miami, Coral Gables, Fla.

Honorable Mention
Kristine Ki
Indiana Daily Student, Indiana Univ., Bloomington, Ind.

First Place
Tercius Bufete, Jessica Rivera, Abimael Rivera, Salvador Chavez, Jesse Gantt
Los Angeles Collegian, Los Angeles City College, Los Angeles, Calif.

Judge's comments: The 'grab hold of your news' ad has a great image with the illusion of movement. It shows how professional the paper looks and creates a feeling of urgency in getting and holding onto a copy. We're impressed with how much effort the staff put into getting these photos to go with their ad concept instead of just using stock photography that would have had less impact.

Second Place
Marianne Jolley, Steve Hunt
The Daily Universe, Brigham Young Univ., Provo, Utah

Judge's comments: Ad looks very professional. The message is clearly established and has a sense of immediacy. The 'there are only two days left' is large and spurs the reader to action. The sunburst background draws the reader’s eye directly to the entry form. This ad also makes it clear that the paper is sponsoring the contest. Overall, this is a very effective ad.

Third Place
Staff
Central Michigan Life, Central Michigan Univ., Mount Pleasant, Mich.

Judge's comments: The message in this ad translates immediately to the reader. The use of actual examples of products being offered gives readers a clear idea of the kinds of products they can order with CMU images on it. The progression of images from the actual paper to the products creates a clear transition. Using the school’s colors adds to the impact.

Honorable Mention
Trey Bartsch
The Daily Reveille, Louisiana State Univ., Baton Rouge, La.

Honorable Mention
Staff
The Vindicator, Cleveland State Univ., Cleveland, Ohio

Honorable Mention
Moana Ferry
The Santa Clara, Santa Clara Univ., Santa Clara, Calif.