{"id":2173,"date":"2015-10-31T10:00:04","date_gmt":"2015-10-31T10:00:04","guid":{"rendered":"http:\/\/studentpress.org\/acp\/?page_id=2173"},"modified":"2018-04-25T14:44:59","modified_gmt":"2018-04-25T19:44:59","slug":"2015-advertising-awards","status":"publish","type":"page","link":"https:\/\/studentpress.org\/acp\/awards\/2015-advertising-awards\/","title":{"rendered":"2015 Advertising Awards"},"content":{"rendered":"
\n
\n

DISPLAY AD<\/strong><\/h3>\n
\n

\"\"<\/a>First Place
\nKristen Morrison<\/strong>
\nThe Metropolitan, Metropolitan State Univ. of Denver, Denver, Colo.<\/p>\n<\/div>\n

\n

\"\"<\/a>Second Place
\nKristen Morrison<\/strong>
\nThe Metropolitan, Metropolitan State Univ. of Denver, Denver, Colo.<\/p>\n<\/div>\n

\n

\"\"<\/a>Third Place
\nElena Chudoba<\/strong>
\nThe Shorthorn, Univ. of Texas at Arlington, Arlington, Texas<\/p>\n<\/div>\n

\n

\"\"<\/a>Fourth Place
\nAngela Chang, Kalli Flores-Lyon<\/strong>
\nThe Oklahoma Daily, Univ. of Oklahoma, Norman, Okla.<\/p>\n<\/div>\n

\n

\"\"<\/a>Fifth Place
\nStaff<\/strong>
\nThe State News, Michigan State Univ., East Lansing, Mich.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nStaff<\/strong>
\nMustang News, California Polytechnic State Univ., San Luis Obispo, Calif.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nClaudia Fernandes-Hernandez<\/strong>
\nDistraction, Univ. of Miami, Coral Gables, Fla.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nMatthew Cornwall<\/strong>
\nThe Connector, Savannah College of Art and Design-Atlanta, Atlanta, Ga.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nStaff<\/strong>
\nThe Columbia Chronicle, Columbia College, Chicago, Ill.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nKatelyn Clark<\/strong>
\nThe All State, Austin Peay State Univ., Clarksville, Tenn.<\/p>\n<\/div>\n

\n

HOUSE AD<\/strong><\/h3>\n
\n

\"\"<\/a>First Place
\nAlex Tomic<\/strong>
\nThe Daily Cougar, Univ. of Houston, Houston, Texas<\/p>\n<\/div>\n

\n

\"\"<\/a>Second Place
\nStaff<\/b>
\nDaily Sundial, California State Univ., Northridge, Northridge, Calif.<\/p>\n<\/div>\n

\n

\"\"<\/a>Third Place
\nAlbert Chang<\/strong>
\nMustang News, California Polytechnic State Univ., San Luis Obispo, Calif.<\/p>\n<\/div>\n

\n

\"\"<\/a>Fourth Place
\nEmily Lasher<\/strong>
\nThe Signal, Georgia State Univ., Atlanta, Ga.<\/p>\n<\/div>\n

\n

\"\"<\/a>Fifth Place
\nSusan Nguyen<\/strong>
\nThe Shorthorn, Univ. of Texas at Arlington, Arlington, Texas<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nAnthony Mata<\/strong>
\nGuardsman, City College of San Francisco, San Francisco, Calif.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nDachele Cuke<\/strong>
\nEnvision, Andrews Univ., Berrien Springs, Mich.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nKendal Coker<\/strong>
\nThe Oklahoma Daily, Univ. of Oklahoma, Norman, Okla.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nEdgar Hernandez<\/strong>
\nThe Prospector, Univ. of Texas at El Paso, El Paso, Texas<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nAndrew Gallegos<\/strong>
\nThe Mercury, Univ. of Texas at Dallas, Richardson, Texas<\/p>\n<\/div>\n

\n

AD CAMPAIGN<\/strong><\/h3>\n
\n

\"\"<\/a>First Place
\nSusan Nguyen<\/strong>
\nThe Shorthorn, Univ. of Texas at Arlington, Arlington, Texas<\/p>\n<\/div>\n

\n

\"\"<\/a>Second Place
\nSusan Nguyen<\/strong>
\nThe Shorthorn, Univ. of Texas at Arlington, Arlington, Texas<\/p>\n<\/div>\n

\n

\"\"<\/a>Third Place
\nJoe Hewison<\/strong>
\nMustang News, California Polytechnic State Univ., San Luis Obispo, Calif.<\/p>\n<\/div>\n

\n

\"\"<\/a>Fourth Place
\nClaudia Fernandes-Hernandez<\/strong>
\nDistraction, Univ. of Miami, Coral Gables, Fla.<\/p>\n<\/div>\n

\n

\"\"<\/a>Fifth Place
\nDamian Balderrama<\/strong>
\nThe Prospector, Univ. of Texas at El Paso, El Paso, Texas<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nStaff<\/strong>
\nThe State News, Michigan State Univ., East Lansing, Mich.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nStaff<\/strong>
\nThe Daily Evergreen, Washington State Univ., Pullman, Wash.<\/p>\n<\/div>\n

\n

AD\/EDITORIAL SUPPLEMENT<\/strong><\/h3>\n
\n

\"\"<\/a>First Place
\nStaff<\/strong>
\nIowa State Daily, Iowa State Univ., Ames, Iowa<\/p>\n<\/div>\n

\n

\"\"<\/a>Second Place
\nStaff<\/strong>
\nTechnique, Georgia Institute of Technology, Atlanta, Ga.<\/p>\n<\/div>\n

\n

\"\"<\/a>Third Place
\nMariella Rudi, Alexander Hayes, Thomas Reinhard<\/strong>
\nGraphic, Pepperdine Univ., Malibu, Calif.<\/p>\n<\/div>\n

\n

\"\"<\/a>Fourth Place
\nStaff<\/strong>
\nThe Breeze, James Madison Univ., Harrisonburg, Va.<\/p>\n<\/div>\n

\n

\"\"<\/a>Fifth Place
\nStaff<\/strong>
\nThe Daily Bruin, Univ. of California, Los Angeles, Los Angeles, Calif.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nStaff<\/strong>
\nMustang News, California Polytechnic State Univ., San Luis Obispo, Calif.<\/p>\n<\/div>\n

\n

BROCHURE\/RATE CARD<\/strong><\/h3>\n
\n

\"\"<\/a>First Place
\nKristen Morrison<\/strong>
\nThe Metropolitan, Metropolitan State Univ. of Denver, Denver, Colo.<\/p>\n<\/div>\n

\n

\"\"<\/a>Second Place
\nJoe Hewison<\/strong>
\nMustang News, California Polytechnic State Univ., San Luis Obispo, Calif.<\/p>\n<\/div>\n

\n

\"\"<\/a>Third Place
\nStaff<\/strong>
\nThe Maroon, Loyola Univ., New Orleans, La.<\/p>\n<\/div>\n

\n

\"\"<\/a>Fourth Place
\nStaff<\/strong>
\nThe Columbia Chronicle, Columbia College, Chicago, Ill.<\/p>\n<\/div>\n

\n

\"\"<\/a>Fifth Place
\nStaff<\/strong>
\nThe Heights, Boston College, Chestnut Hill, Mass.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nChelsea Brown<\/strong>
\nTechnician, North Carolina State Univ., Raleigh, N.C.<\/p>\n<\/div>\n

\n

\"\"<\/a>Honorable Mention
\nKaren Villarreal<\/strong>
\nPanorama, Univ. of Texas Pan American, Edinburg, Texas<\/p>\n<\/div>\n<\/div>\n

\n

Judge’s Comments<\/h3>\n

Display Ad<\/strong>
\nThe higher ranked entries were selected first for their ability to stop the reader and grab his\/her attention, and then for what was delivered to the reader. Idea, design, image and copywriting all played an equal part in scoring. The tiebreaker was: Would this ad make me act? In the end, that matters more than anything else.<\/p>\n

House Ad<\/strong>
\nA great house ad delivers all the things a client ad does. It has stopping power and a call to action that makes the reader act. The best house ads focused on what they were trying to accomplish, while some of the lower-rated ads out-clevered themselves. An easy thing to do when there isn’t a client to reign you back in.<\/p>\n

Ad Campaign<\/strong>
\nThe top campaigns had a unifying concept to hold them together. It’s not just about a similar design or tagline, but a big idea that you can continue to build ads off of. The best campaigns had consistency in the quality of their ads. Some of the lower rated camapigns had one great ad in there, but then was accompanied by weaker ads. If you can only build one great ad, it’s not a campaign.<\/p>\n

Ad\/Editorial Supplement<\/strong>
\nA big idea and consistency of quality throughout set apart the highly-rated entries from the others. The winners saw the supplement as one unified piece, not just several pages put together.<\/p>\n

Brochure\/Rate Card<\/strong>
\nRate cards are one of the most important pieces for the advertising sales staff and, unfortunately, overlooked. The winners all elevated their rate cards to be strong sales pieces for their newspapers. Strong content, design and useability ensured that the winners were effective and memorable.<\/p>\n<\/div>\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

DISPLAY AD First Place Kristen Morrison The Metropolitan, Metropolitan State Univ. of Denver, Denver, Colo. Second Place Kristen Morrison The Metropolitan, Metropolitan State Univ. of Denver, Denver, Colo. Third Place Elena Chudoba The Shorthorn, Univ. of Texas at Arlington, Arlington, Texas Fourth Place Angela Chang, Kalli Flores-Lyon The Oklahoma Daily, Univ. of Oklahoma, Norman, Okla. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":22,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single.php","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/studentpress.org\/acp\/wp-json\/wp\/v2\/pages\/2173"}],"collection":[{"href":"https:\/\/studentpress.org\/acp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/studentpress.org\/acp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/studentpress.org\/acp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studentpress.org\/acp\/wp-json\/wp\/v2\/comments?post=2173"}],"version-history":[{"count":8,"href":"https:\/\/studentpress.org\/acp\/wp-json\/wp\/v2\/pages\/2173\/revisions"}],"predecessor-version":[{"id":5180,"href":"https:\/\/studentpress.org\/acp\/wp-json\/wp\/v2\/pages\/2173\/revisions\/5180"}],"up":[{"embeddable":true,"href":"https:\/\/studentpress.org\/acp\/wp-json\/wp\/v2\/pages\/22"}],"wp:attachment":[{"href":"https:\/\/studentpress.org\/acp\/wp-json\/wp\/v2\/media?parent=2173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}