Town Hall: Newsletters

Our June 3 town-hall meeting focused on email newsletters —
and how to engage both readers and advertisers.

WATCH the video

Collegiate media are looking for ways to engage our community and draw readers to our publications – both online and print.

Several student-media organizations are finding success through the use of email newsletters, and, for some, those newsletters are generating revenue.

This ACP Town Hall from June 3, 2020, explores these newsletters, what they do, how they’re built, how they showcase content and how they serve both readers and advertisers.

Our panelists:

Gary Metzker, full time lecturer, California State University, Long Beach, and design adviser for the Daily 49er and DIG Magazine.

Kathy Simon, assistant student media adviser, Central Michigan Life, Central Michigan University

Chris Richert, general manager, State News, Michigan State University, and past president of College Media Business and Advertising Managers

Laura Widmer, ACP executive director, is moderator.

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