Feb. 8, 2022

MINNEAPOLIS — Overlooked.com, the social-news network that fights disinformation as it develops revenue for local newspapers, is now an affiliate of Associated Collegiate Press.

Members of ACP, the nation’s largest organization for collegiate-media organizations, can now take advantage of Overlooked at a special ACP-member rate.

Founder and CEO George Sehremelis says Overlooked will focus on helping collegiate newspapers increase their advertising revenue as the platform works with the nation’s local news organizations.

He said there is great promise and opportunity to invest in these trusted publishers.

“There is hope because 85 percent of Americans still trust local newspapers,” Sehremelis said. “Even though print distribution has declined, mainly because of the impact of news on social media, people trust local news organizations for truth and unbiased reporting — what this country was built on.

“Advertisements perform better on Overlooked, in comparison to traditional social networks, because people trust the local advertisements. Local newspapers are not capturing the true value of their trustworthy content via their print distribution, especially in the post COVID-19 shift towards a digital advertising duopoly,” Sehremelis said.

“We want to change that.”

Overlooked and ACP reached an affiliation agreement in December. The goal is to help college newspapers in need of alternative revenue during a critical time, with a potential advertising surge that can also build stronger journalistic practices to social media on a more trustworthy social news network. 

“We at ACP know that our members are facing enormous challenges,” Executive Director Laura Widmer said, “and we want to do all that we can to support them.

“This potential ad revenue stream through Overlooked could help college newspapers build a sustainable path forward.”

About Associated Collegiate Press

ACP supports collegiate journalism and collegiate media through education, training and recognition programs, as it promotes the standards and ethics of good journalism.

Its conventions and conferences reach thousands of collegiate journalists, media students and advisers. The home of the Pacemaker Awards, ACP celebrates the nation’s highest levels of media achievement through its awards programs.

About Overlooked

Overlooked is The Social News Network built around the world’s most trusted publishers. 

The correlation between disinformation, authoritarianism and genocide is core to the company’s values.

“I founded Overlooked after watching disinformation on social media fuel hatred and genocide in Myanmar in 2017,” Sehremelis says. “This is why we’re building The Social News Network.”

Sehremelis has a keen interest in this commitment. His family escaped massacre in World War II after their village, Distomo, was the site of one of the largest Nazi massacres in Greece.  

For more information, visit overlooked.com.

The Overlooked mobile app, available for Apple iOS mobile devices, is free on the App Store.

To learn more about its audience and advertising program,
email advertise@overlooked.com. 

Media contact

Please reach out to zamaan@overlooked.com with any questions or inquiries.