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  3. 2015 Advertising Awards

2015 Advertising Awards

DISPLAY AD

First Place
Kristen Morrison
The Metropolitan, Metropolitan State Univ. of Denver, Denver, Colo.

Second Place
Kristen Morrison
The Metropolitan, Metropolitan State Univ. of Denver, Denver, Colo.

Third Place
Elena Chudoba
The Shorthorn, Univ. of Texas at Arlington, Arlington, Texas

Fourth Place
Angela Chang, Kalli Flores-Lyon
The Oklahoma Daily, Univ. of Oklahoma, Norman, Okla.

Fifth Place
Staff
The State News, Michigan State Univ., East Lansing, Mich.

Honorable Mention
Staff
Mustang News, California Polytechnic State Univ., San Luis Obispo, Calif.

Honorable Mention
Claudia Fernandes-Hernandez
Distraction, Univ. of Miami, Coral Gables, Fla.

Honorable Mention
Matthew Cornwall
The Connector, Savannah College of Art and Design-Atlanta, Atlanta, Ga.

Honorable Mention
Staff
The Columbia Chronicle, Columbia College, Chicago, Ill.

Honorable Mention
Katelyn Clark
The All State, Austin Peay State Univ., Clarksville, Tenn.

HOUSE AD

First Place
Alex Tomic
The Daily Cougar, Univ. of Houston, Houston, Texas

Second Place
Staff
Daily Sundial, California State Univ., Northridge, Northridge, Calif.

Third Place
Albert Chang
Mustang News, California Polytechnic State Univ., San Luis Obispo, Calif.

Fourth Place
Emily Lasher
The Signal, Georgia State Univ., Atlanta, Ga.

Fifth Place
Susan Nguyen
The Shorthorn, Univ. of Texas at Arlington, Arlington, Texas

Honorable Mention
Anthony Mata
Guardsman, City College of San Francisco, San Francisco, Calif.

Honorable Mention
Dachele Cuke
Envision, Andrews Univ., Berrien Springs, Mich.

Honorable Mention
Kendal Coker
The Oklahoma Daily, Univ. of Oklahoma, Norman, Okla.

Honorable Mention
Edgar Hernandez
The Prospector, Univ. of Texas at El Paso, El Paso, Texas

Honorable Mention
Andrew Gallegos
The Mercury, Univ. of Texas at Dallas, Richardson, Texas

AD CAMPAIGN

First Place
Susan Nguyen
The Shorthorn, Univ. of Texas at Arlington, Arlington, Texas

Second Place
Susan Nguyen
The Shorthorn, Univ. of Texas at Arlington, Arlington, Texas

Third Place
Joe Hewison
Mustang News, California Polytechnic State Univ., San Luis Obispo, Calif.

Fourth Place
Claudia Fernandes-Hernandez
Distraction, Univ. of Miami, Coral Gables, Fla.

Fifth Place
Damian Balderrama
The Prospector, Univ. of Texas at El Paso, El Paso, Texas

Honorable Mention
Staff
The State News, Michigan State Univ., East Lansing, Mich.

Honorable Mention
Staff
The Daily Evergreen, Washington State Univ., Pullman, Wash.

AD/EDITORIAL SUPPLEMENT

First Place
Staff
Iowa State Daily, Iowa State Univ., Ames, Iowa

Second Place
Staff
Technique, Georgia Institute of Technology, Atlanta, Ga.

Third Place
Mariella Rudi, Alexander Hayes, Thomas Reinhard
Graphic, Pepperdine Univ., Malibu, Calif.

Fourth Place
Staff
The Breeze, James Madison Univ., Harrisonburg, Va.

Fifth Place
Staff
The Daily Bruin, Univ. of California, Los Angeles, Los Angeles, Calif.

Honorable Mention
Staff
Mustang News, California Polytechnic State Univ., San Luis Obispo, Calif.

BROCHURE/RATE CARD

First Place
Kristen Morrison
The Metropolitan, Metropolitan State Univ. of Denver, Denver, Colo.

Second Place
Joe Hewison
Mustang News, California Polytechnic State Univ., San Luis Obispo, Calif.

Third Place
Staff
The Maroon, Loyola Univ., New Orleans, La.

Fourth Place
Staff
The Columbia Chronicle, Columbia College, Chicago, Ill.

Fifth Place
Staff
The Heights, Boston College, Chestnut Hill, Mass.

Honorable Mention
Chelsea Brown
Technician, North Carolina State Univ., Raleigh, N.C.

Honorable Mention
Karen Villarreal
Panorama, Univ. of Texas Pan American, Edinburg, Texas

Judge’s Comments

Display Ad
The higher ranked entries were selected first for their ability to stop the reader and grab his/her attention, and then for what was delivered to the reader. Idea, design, image and copywriting all played an equal part in scoring. The tiebreaker was: Would this ad make me act? In the end, that matters more than anything else.

House Ad
A great house ad delivers all the things a client ad does. It has stopping power and a call to action that makes the reader act. The best house ads focused on what they were trying to accomplish, while some of the lower-rated ads out-clevered themselves. An easy thing to do when there isn’t a client to reign you back in.

Ad Campaign
The top campaigns had a unifying concept to hold them together. It’s not just about a similar design or tagline, but a big idea that you can continue to build ads off of. The best campaigns had consistency in the quality of their ads. Some of the lower rated camapigns had one great ad in there, but then was accompanied by weaker ads. If you can only build one great ad, it’s not a campaign.

Ad/Editorial Supplement
A big idea and consistency of quality throughout set apart the highly-rated entries from the others. The winners saw the supplement as one unified piece, not just several pages put together.

Brochure/Rate Card
Rate cards are one of the most important pieces for the advertising sales staff and, unfortunately, overlooked. The winners all elevated their rate cards to be strong sales pieces for their newspapers. Strong content, design and useability ensured that the winners were effective and memorable.