Sponsors & exhibitors: San Francisco 2023
JEA/NSPA National High School Journalism Convention
April 20-22, 2023
San Francisco Hilton Union Square
spring.journalismconvention.org
The spring convention of Journalism Education Association and National Scholastic Press Association will have something for everyone — in one of our most popular convention sites.
It’s an exceptional opportunity for sponsors to reach decision-makers in scholastic media.
The convention is a go-to resource
for high school journalism programs
across the country.
It offers hundreds of instructional sessions led by professional journalists and experienced advisers. It also includes media critiques and JEA’s popular on-site contests, as well as an awards ceremony that announces the JEA Journalist of the Year and the NSPA Pacemaker awards in Innovation, Literary Magazine, Online and Yearbook.
Schools attending the convention may also enter the NSPA Best of Show competition that celebrates current student-media work.
Register
as a sponsor/
exhibitor
To register, download the sponsor agreement.
The interactive PDF also allows you to designate your preferred booth space.
Contact us
If you are interested in discussing other sponsorship and exhibitor opportunities, please contact
NSPA’s Karli Keith,
karli@studentpress.org,
612-200-9254.
Links
to sponsorship info
below
Hilton San Francisco
Union Square
333 O’Farrell St.
San Francisco, CA 94102
Hotel rooms at the convention hotel are $259 per night single/double and $279 per night triple/quad or triple/quad, plus guest-room tax.
The hotel room block opens at Feb. 14 and closes on April 4.
The room block link will be sent to vendors in advance of the Feb. 14 opening.
Diamond Sponsorship / $7,500
This category offers tremendous brand exposure, with prominent positioning throughout the convention.
Please review the specifications and deadlines below.
Options for Diamond Sponsors
Pick one option with this sponsorship package —
- Printing and delivery of the convention program, which can be provided in-kind.
- Convention lanyard for name badges, with sponsor logo printed on the lanyard with NSPA and JEA logos.
- Adviser tote bags, with logo featured prominently on the bag design.
Benefits for Diamond Sponsors
Exhibit opportunities
- 40×10-foot booth space, including 8-foot drapery black wall, 3-foot side drape, table and chairs.
- Opportunity to increase booth size in 10×10-foot increments, $600 each, no limit.
Promotional materials preceding the convention
- Logo inclusion in all convention promotional emails.
- Prominent recognition on the convention website as a Diamond Sponsor, with company logo linked to your website.
- Pre-convention sponsor email sent to all attending advisers.
Sponsored live session
Opportunity to lead one on-site training workshop for up to 50 attendees within the exhibit hall. Workshops will be promoted in the convention program, app and social media.
Convention-app advertising
Banner ads appear at the top of the menu and throughout the agenda, as well as in the companies and the people sections of the mobile app.
Signage and visibility at the convention
- Logo recognition as a Diamond Sponsor on convention signage.
- Two-page spread color advertisement and logo recognition in the printed convention program, distributed to all attendees and speakers.
- Logo recognition, descriptive paragraph and direct link to your website on the sponsor page of the convention app.
- Banner ad in the convention app.
Additional promotion
- Opportunity to submit one promotional item to be inserted in the adviser tote bag.
- One pre-convention sponsored tweet sent by the @NHSJC Twitter account, shared by @NSPA and @NationalJEA.
Convention registrations
- Four complimentary full-convention registrations per table. (Additional full-convention registrations for sponsor staff available at $175 each.)
Additional brand exposure
Additional unlimited
à la carte items.
Additional fees apply.
Additional fees
Power at your booth and internet in the exhibit hall are not included with sponsorships.
Register as a sponsor
To register, download the sponsor agreement.
Specifications & deadlines
including shipping, power and internet access
Gold Sponsorship / $6,000
This category offers a high level of brand exposure, with prime positioning through the advance promotional campaign and on site at the convention.
Please review the specifications and deadlines below.
Option for Gold Sponsors
Pick one option with this sponsorship package —
- Sponsorship of Thursday’s keynote speaker sponsor, with acknowledgment during the presentation.
- Sponsorship of online registration, with company logo posted on online registration landing page and acknowledgment as a convention sponsor.
- Sponsorship of the Saturday adviser awards luncheon. Includes two tickets and signage.
- Scholarship sponsorships for up to 50 students’ registrations.
- Thursday evening reception.
Benefits for Gold Sponsors
Exhibit opportunities
- 30×10-foot booth space, including 8-foot drapery black wall, 3-foot side drape, table and chairs.
- Opportunity to increase booth size in 10×10-foot increments, $600 each, no limit.
Promotional materials preceding the convention
- Logo inclusion in all convention promotional emails.
- Prominent recognition on the convention website as a Gold Sponsor, with company logo linked to your website.
Convention-app advertising
Banner ads appear at the top of the menu and throughout the agenda, as well as in the companies and the people sections of the mobile app.
Signage and visibility at the convention
- Logo recognition as a Gold Sponsor on convention signage.
- Full-page color advertisement and logo recognition in the printed convention program, distributed to all attendees and speakers.
- Logo recognition, descriptive paragraph and direct link to your website on the sponsor page of the convention app.
- Banner ad in the convention app.
Additional promotion
- Opportunity to submit one promotional item to be inserted in the adviser tote bag.
Convention registrations
- Four complimentary full-convention registrations per table.
(Additional full-convention registrations for sponsor staff available at $175 each.)
Additional brand exposure
Additional unlimited
à la carte items.
Additional fees apply.
Additional fees
Power at your booth and internet in the exhibit hall are not included with sponsorships.
Register as a sponsor
To register, download the sponsor agreement.
Specifications & deadlines
including shipping, power and internet access
Silver Sponsorship / $4,000
This category offers brand exposure prior to and during the convention.
Please review the specifications and deadlines below.
Options for Silver Sponsors
Pick one option with this sponsorship package —
- Sponsorship of the convention’s mobile app.
- Reporter notebooks given to attendees, with sponsor logo on the front cover.
Benefits for Silver Sponsors
Exhibit opportunities
- 20×10-foot booth space, including 8-foot drapery black wall, 3-foot side drape, table and chairs.
- Opportunity to increase booth size in 10×10-foot increments, $600 each, no limit.
Promotional materials preceding the convention
- Logo inclusion in all convention promotional emails.
- Prominent recognition on the convention website as a Silver Sponsor, with company logo linked to your website.
Convention-app advertising
Banner ads appear at the top of the menu and throughout the agenda, as well as in the companies and the people sections of the mobile app.
Signage and visibility at the convention
- Logo recognition as a Silver Sponsor on convention signage.
- Half-page color advertisement and logo recognition in the printed convention program, distributed to all attendees and speakers.
- Logo recognition, descriptive paragraph and direct link to your website on the sponsor page of the convention app.
- Banner ad in the convention app.
Additional promotion
- Opportunity to submit one promotional item to be inserted in the attendee tote bag.
Convention registrations
- Four complimentary full-convention registrations per table.
(Additional full-convention registrations for sponsor staff available at $175 each.)
Additional brand exposure
Additional unlimited
à la carte items.
Additional fees apply.
Additional fees
Power at your booth and internet in the exhibit hall are not included with sponsorships.
Register as a sponsor
To register, download the sponsor agreement.
Specifications & deadlines
including shipping, power and internet access
Bronze Sponsorship / $3,000
This category offers brand exposure prior to and during the convention.
Please review the specifications and deadlines below.
Option for Bronze Sponsors
Pick one option with this sponsorship package —
• One day’s sponsorship of the adviser hospitality room.
Benefits for Bronze Sponsors
Exhibit opportunities
- 10×10-foot booth space, including 8-foot drapery black wall, 3-foot side drape, table and chairs.
- Opportunity to increase booth size in 10×10-foot increments, $600 each, no limit.
Promotional materials preceding the convention
- Logo inclusion in all convention promotional emails.
- Prominent recognition on the convention website as a Bronze Sponsor, with company logo linked to your website.
Convention-app advertising
Banner ads appear at the top of the menu and throughout the agenda, as well as in the companies and the people sections of the mobile app.
Signage and visibility at the convention
- Logo recognition as a Bronze Sponsor on convention signage.
- Half-page color advertisement and logo recognition in the printed convention program, distributed to all attendees and speakers.
- Logo recognition, descriptive paragraph and direct link to your website on the sponsor page of the convention app.
Additional promotion
- Opportunity to submit one promotional item to be inserted in the attendee tote bag.
Convention registrations
- Four complimentary full-convention registrations per table.
(Additional full-convention registrations for sponsor staff available at $175 each.)
Additional brand exposure
Additional unlimited
à la carte items.
Additional fees apply.
Additional fees
Power at your booth and internet in the exhibit hall are not included with sponsorships.
Register as a sponsor
To register, download the sponsor agreement.
Specifications & deadlines
including shipping, power and internet access
Friend Sponsorship / $2,200
This category offers brand exposure prior to and during the convention.
Please review the specifications and deadlines below.
Benefits for Friend Sponsors
Exhibit opportunities
- 10×10-foot booth space, including 8-foot drapery black wall, 3-foot side drape, table and chairs.
- Opportunity to increase booth size in 10×10-foot increments, $600 each, no limit.
Promotional materials preceding the convention
- Logo inclusion in all convention promotional emails from July to November.
- Prominent recognition on the convention website as a Friend Sponsor, with company logo linked to your website.
Convention-app advertising
Banner ads appear at the top of the menu and throughout the agenda, as well as in the companies and the people sections of the mobile app.
Signage and visibility at the convention
- Logo recognition as a Friend Sponsor on convention signage.
- Half-page color advertisement and logo recognition in the printed convention program, distributed to all attendees and speakers.
- Logo recognition, descriptive paragraph and direct link to your website on the sponsor page of the convention app.
Convention registrations
- Four complimentary full-convention registrations per table.
(Additional full-convention registrations for sponsor staff available at $175 each.)
Additional brand exposure
Additional unlimited
à la carte items.
Additional fees apply.
Additional fees
Power at your booth and internet in the exhibit hall are not included with sponsorships.
Register as a sponsor
To register, download the sponsor agreement.
Specifications & deadlines
including shipping, power and internet access
Looking for additional presence? Interested in just exhibiting and advertising? Support high school journalism and expand your reach with additional exposure.
Please review the specifications and deadlines below.
Tradeshow exhibit tables
Exhibit booth / $1,200
10×10-foot booth space, including 8-foot drapery black wall, 3-foot side drape, table and chairs.
Opportunity to increase booth size in 10×10-foot increments, $600 each, no limit.
Nonprofit exhibit space / $750
10×10-foot booth space, including 8-foot drapery black wall, 3-foot side drape, table and chairs.
Must be a registered 501(c)(3) organization or a nonprofit college/university.
Opportunity to increase booth size in 10×10-foot increments, $600 each, no limit.
Early exhibit setup / $400
10×10-foot booth space, including 8-foot drapery.
Early setup starts on Wednesday.
Advertising
Convention program
Inside front cover / $1,800
Two-page spread / $1,800
Full page / $1,500
Half page / $800
Convention app banner ad / $600
Banner ads appear at the top of the menu and throughout the agenda, as well as in the companies and the people sections of the mobile app.
Promotional items
Attendee tote bag insert
$1,000 à la carte / $600 sponsors
One promotional item submitted for inclusion in the tote bag given to all adviser attendees.
Email blasts
Pre-convention / $600 apiece
One promotional email sent after the early-bird convention deadline and before the start of the convention.
Post-convention / $600 apiece
One promotional email sent after the convention.
Pre-convention emails will be scheduled after the early-bird registration deadline and before the start of the convention.
Post-convention emails will be scheduled up to two weeks after the conclusion of the convention.
The contract deadline is April 3, 2023.
To register, download the sponsor agreement.
The interactive PDF also allows you to designate your preferred booth space.
Logo and advertising deadlines are below.
For sponsorship questions and information, contact
NSPA’s Karli Keith,
karli@studentpress.org,
612-200-9254.
For questions on submissions of ads and logos, contact
NSPA’s Ron Johnson,
ron@studentpress.org.
Send files and information to the designated email addresses below.
File names
In all file names, please begin with your organization’s name/abbreviation, followed by the file’s content and the date in numerical form. For example — name.logo.091521.jpg
Send files and information to the designated email addresses below.
Due as soon as possible
first of two deadlines
Logos
Submit two files for sponsorship promotional use —
a high-resolution JPG and a high-resolution vector EPS.
Email to Ron Johnson, ron@studentpress.org.
Due March 16, 2023
second of two deadlines
Program ads
Color ads in the printed convention program —
Spread: 17 x 11 high-resolution PDF file.
Full page: 8.5 x 11 high-resolution PDF file.
Half page: 8.5 x 5.5 high-resolution PDF file.
Ads with page bleeds require 3 picas of external space off the page. Otherwise, we will fit the ad to the page’s internal margins.
Email to Ron Johnson, ron@studentpress.org.
Sponsor-specific email blast
Upload the email’s individual components —
high-resolution image/s, text and links.
Do not pre-package email content.
In the text file, include the full subject line and preview text, as well as the preferred time and date for the email. Eligible times are from two weeks prior to two weeks after the convention start date.
Email to Ron Johnson, ron@studentpress.org.
Convention-app banner ad
JPEG format is recommended, but files must be .jpg, .gif or .png.
The height-to-width ratio is 1:6, with maximum size at 3000px x 750px.
Once the convention app is made available, sponsors and exhibitors will upload their own ads directly to the app through their own access.
When you upload, include the designated URL for your ad.
Sponsored tweets
to @NHSJC, @NSPA and @nationalJEA followers
Upload text, image and link. In the text file, include the preferred time and date.
Email to Ron Johnson, ron@studentpress.org.
Exhibit hall
Continental Ballroom
Hilton San Francisco Union Square
333 O’Farrell St.
San Francisco, CA 94102
Exhibit early move-in & setup
3-5 p.m. Wednesday, April 19
Viper will be on site from 3-5 p.m., and early move-in vendors are welcome to stay longer.
Additional fees apply.
Exhibit regular move-in & setup
7 a.m.-12:30 p.m. Thursday, April 20
The hall opens at 1 p.m.
Exhibit hall hours
1-7 p.m. Thursday, April 20
8 a.m.-4 p.m. Friday, April 21
Hotel room reservations
The hotel room reservation link will be sent to vendors in advance of opening to registrants, before Feb. 14.
Hotel shipping information
Shipping information will be provided in the vendor kit. It will include —
- Shipping details, dates, and addresses for booth supplies and bag-insert pieces.
- Exhibit floor furniture order forms.
- Exhibit floor internet and electricity order forms.
The vendor kit will be emailed from the drayage company — Viper Tradeshow Services. Viper is in charge of building out the booth spaces on site.
Viper contact:
Ryan Azarela, Azarela@vipertradeshow.com
Contract details
This is an agreement between National Scholastic Press Association, Journalism Education Association and the exhibitor for the designated convention.
Payment in full is required to reserve sponsorships, exhibit or ad space. Payments are nonrefundable.
Download the sponsor agreement.
Reminders
Meet the deadlines for submission of logos and advertising to take full advantage of convention exposure.
Booth displays must adhere to the specifications within in the exhibitor information kit.
Giveaways may not include lanyards or reporter-specific notebooks.
Exhibitors may not sponsor educational programs, receptions or social functions during convention hours or during an JEA/NSPA function.
1. To register for the convention, complete the contract. Send it to NSPA along with your payment. Prepayment is required to hold your sponsorship. Unless otherwise arranged, fees for all sponsorships should be paid to NSPA.
2. Exhibit space is assigned according to sponsorship level and the date a contract is received by NSPA. Exhibitors at equal sponsorship levels will alternate exhibit space preference with other equal level sponsors. Sponsors can have the same sponsorship as the previous convention, but if another company is interested in that sponsorship, it cannot be held for more than two consecutive conventions. JEA/NSPA reserve the right to make and/or change booth locations at any time as they deem necessary.
3. Location of exhibit space is determined at the discretion of JEA/NSPA, the decorating company and the hotel. Exhibits must be available for viewing by convention delegates at the official start time of the exhibit hall.
4. Booths must comply with the JEA/NSPA booth display guidelines and the exhibit hall rules and regulations as outlined in the exhibitor information kit. JEA/NSPA shall have the full discretion and authority in the placing, arrangement and appearance of all items to be displayed within the exhibit hall by exhibitors, and reserves the right to make allowances to booth construction guidelines.
5. NSPA has contracted with a tradeshow service to provide material handling and drayage services to exhibitors. Exhibitor information kits with more information will be sent after contracts have been received in the NSPA office. Additional costs to exhibit may be incurred.
6. Exhibit booth fees cover minimal pipe and drape, one skirted table with two chairs, two copies of the convention program, name badges and convention registration fees for up to four exhibitors from your company (per 10’ x 10’ space). Name badges are contingent upon NSPA receiving a list of names of attending exhibitors. Only official name badges from JEA/NSPA are allowed to be used. Additional delegates from your organization should register for the convention.
7. All arrangements for Internet and electrical power must be made directly with third party providers, whose contact information will be provided to you. Materials to order these services will be included in the exhibitor information packet.
8. JEA/NSPA assume no responsibility for expenses incurred for exhibitor material shipping or handling, electrical, telephone, equipment or other utility hookups and usage.
9. If there will be any third-party deliveries outside the designated tradeshow service, you must notify NSPA and the tradeshow service 60 days prior to the convention start date.
10. Due to limited storage, the hotel cannot accept any drayage, packages or exhibits for an exhibit/production company. Should an exhibitor send packages, the shipment will be refused. Please make arrangements for drayage through Viper Tradeshow Services. Additional charges may apply.
11. Each exhibit space should be used to display materials for only the organization who signed the contract; it is not acceptable to let other groups “show from” or “share” your booth space. If you would like to be located near a partner supplier, please let us know before we assign the booth numbers, and we will do our best to accommodate all such requests.
12. JEA/NSPA will take reasonable precautions, including the hiring of security guards, to ensure the area provided for exhibits is secured during non-exhibiting hours. However, JEA/NSPA assume no liability for damage, loss or theft of any property owned by the exhibitor or its agents. By authorizing this contract with a signature, the exhibitor hereby agrees to indemnify and hold harmless JEA/NSPA, its officers, directors, employees and agents for any and all claims arising out of such damage.
13. Exhibitors and giveaways must be distributed from, and confined to, the exhibit booth space. Exhibitors cannot occupy the aisles or, block adjacent booths or distribute materials outside of their booth. Each exhibitor has the right to conduct business at their booth without interference from others. Noise and odors must be kept to a minimum. No exhibitor may sell anything at their booth nor distribute materials which are potentially harmful to the delegates or the facility (i.e., flying disks, stickers, gum). Please contact NSPA if you plan on sampling any food products. Because of restrictions from BMI and ASCAP, the playing of music as part of your exhibit is prohibited.
14. To receive sponsorship benefits, exhibitors must meet the submission deadlines for advertising and exhibiting. To be included in the convention registration booklet or the convention program, advertising art must be received at NSPA by the deadline listed on the contract.
15. All convention program center spreads and the back cover are benefits of sponsoring the printing of the convention program. Late submissions cannot be accepted and sponsorship commitments cannot be altered or refunded once the contract is signed and submitted to NSPA.
16. No exhibitor shall sponsor an educational program during the convention without 30 days advance notification to JEA/NSPA officials. No exhibitor shall be host for a reception, hospitality suite or social function during the hours of an official JEA/NSPA function at which advisers are present. Exhibitors must notify JEA/NSPA officials no later than 21 days before the convention if a reception or program is to be held when there is no official JEA/NSPA convention program. JEA/NSPA support the right of exhibitors to sponsor private, invitation-only events.
17. JEA/NSPA encourage exhibitors reserving rooms in the official convention hotel(s). When reserving accommodations for yourself or other members of your exhibiting party, please do not overbook with the intention of releasing rooms. Only reserve the number of rooms that your delegation will need.
18. Unless otherwise designated, movie screening sponsorships are reserved for studios and other film companies. In addition to the sponsorship fees, the studio provides a video of a soon-to-be released film and makes the arrangements with a local theater to buy out the property for a private screening for convention delegates. Should transportation be required to move the delegates from the convention hotel to the screening, that cost would also be the responsibility of the studio.
19. No exhibitor or sponsor shall contract with the hotel or convention center for any signage, promotional material, event, display or communication without the specific written permission of both JEA and NSPA. Exhibitors and sponsors must limit their promotion to the exhibit hall during trade show hours and to those sponsored events for which they contracted.
20. Organizations providing an adviser bag insert must provide type of insert, number of packages and tracking numbers to NSPA staff at least two weeks before the convention. All items must be flat, or a small, promotional trinket.
21. NSPA reserves the right to disallow any giveaways that conflict with convention sanctioned sponsorships. Giveaways may not include lanyards or reporter notebooks.