Collegiate media are looking for ways to engage our community and draw readers to our publications – both online and print.
Several student-media organizations are finding success through the use of email newsletters, and, for some, those newsletters are generating revenue.
This ACP Town Hall from June 3, 2020, explores these newsletters, what they do, how they’re built, how they showcase content and how they serve both readers and advertisers.
Kathy Simon, assistant student media adviser, Central Michigan Life, Central Michigan University
Laura Widmer, ACP executive director, is moderator.